User Research For Non-Researchers
summary
Claims that usable research needs only a tight question and real people and shows how to do it: sharpen the question to two lines or fewer, run gorilla usability testing in public for quick feedback, or do short lab tests where five users finds 95% of issues (Nielsen), recruit with Ethnio for Ethnio $49 or Craigslist $25, pay participants $5–$50 gift cards, ask concrete prompts like tell me what you did yesterday, and deliver three actionable findings so teams can immediately act.
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chapters (27)
- 0:00Introduction
- 0:31Show of hands
- 1:27Question
- 2:24Useful Questions
- 2:36What Users Want
- 5:42Whats Wrong
- 6:37Whats Right
- 7:45What Do People Like
- 8:54Do The Research
- 9:38Good Research Questions
- 12:57Getting People To Let You Do Research
- 13:17Be Excited About Research
- 15:24Science
- 18:19The Mystery Box
- 19:46How to Find Users
- 22:33Research Methods
- 25:26Ethnography
- 26:51Usability Testing
- 28:18Gorilla Testing
- 30:04Asking for Feedback
- 30:39Focus on the Participant
- 31:32Be Friendly but Not Leading
- 32:06Maintain Neutral Slightly Positive Effect
- 32:32Talk Less
- 33:28Observations
- 35:53Facetoface
- 36:35Think back
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