Dog Food is for Dogs: Escape the Crate of Your Perspective with User Research
summary
Argues that dogfooding alone fails to find real users and shows concrete methods: field work with 10 participants in Portland and Nashville, semi structured interviews, a diary study that uncovered five or six forgotten passwords per participant, and participatory journey mapping plus an observation vs interpretation matrix. Claims user research returns about $10 per $1 spent, surface onboarding pain points, produces codable notes (low fiat or Evernote), and yields specific feature justifications rather than vague promises about examples.
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chapters (8)
- 0:00Start
- 1:41Observation versus Interpretation Exercise
- 4:57Build Empathy
- 6:07Examples of a Recent User Research Project
- 8:33Semi-Structured Interviews
- 9:46Participatory Journey Mapping
- 19:41Empathy Mapping
- 21:56Practical Needs
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