Impactful UX Research - Earn your stakeholders' trust
summary
Belka presents a repeatable UX research playbook based on running 15 projects per year and interviewing over 100 users annually, with case wins like redesigning Indigo’s onboarding and influencing Fatture in Cloud’s roadmap. The method identifies three stakeholder personas (neophyte, enthusiastic, skeptical) and prescribes tactics: coauthor research plans in workshops, use a research-priority matrix that balances existing data against risk, invite stakeholders to observe user sessions, provide weekly check‑ins, and start research by tackling the riskiest question first.
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chapters (12)
- 0:00UX research value
- 1:12Research limits
- 4:26Stakeholder types
- 10:25Novice stakeholders
- 15:45Research strategies
- 20:18Overcoming skepticism
- 22:45Stakeholder lessons
- 25:18Recruitment & qualitative data
- 28:26Workshops alignment
- 30:33ROI in UX research
- 32:18Success cases
- 33:00Q&A
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