Scaling User Research
summary
A playbook scales user research across a 400+ scrum team agile enterprise by redesigning org shape into pods, creating an insights agenda, and running a democratization of research program. Metrics: 1 researcher per ~15 squads, 125 designers trained and certified, 215 remote studies launched, intake-to-delivery down from 14 to 3 days, and work mix shifted from 85% evaluative to about 56% strategic. Tools: quarterly cross-tribe workshops, research buddies, certification, and a right-problem/right-solution/done-right framework.
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chapters (17)
- 0:00Intro
- 1:12Questions
- 3:20Jens background
- 11:24Plan
- 13:17What was important
- 16:52The PlayBook
- 18:37Altitude
- 20:35Arrangement
- 25:30Cross Tribe Discussions
- 29:23Establish a Framework
- 30:30Build the Right Thing
- 33:49Building Capability
- 35:23Strategic Positioning
- 36:03democratization of research
- 37:40research buddy
- 38:41learn new techniques
- 42:51key takeaways
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