The Four Archetypes of the Complete Design Leader
summary
Framework claims that design leaders must perform four roles: Coach, Diplomat, Champion, Architect. Concrete practices include setting a charter, defining experience principles, running design operations, building a levels framework, and organizing teams by customer journey. Specific heuristics: speak last in critiques, let teams own work, balance permission to fail with accountability. Scaling note: the Architect role becomes necessary once the group grows beyond about ten people.
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chapters (20)
- 0:00Intro
- 8:47The Diplomat
- 20:30Balancing opposing forces
- 24:55Diplomat
- 25:35Design leaders dont realize this
- 26:24Develop empathy for your peers
- 27:20Designers bias towards introversion
- 28:11Speak up
- 29:00Agency model
- 29:55Intake model
- 31:23Assume positive intent
- 35:40Keep design weird
- 37:45Protector
- 40:10Relentless
- 40:58Architect
- 41:55Organizational Model
- 42:41Levels Framework
- 43:44Design Quality
- 46:05Conclusion
- 47:40Question Time
