Using Stories to Lead Product Teams
summary
Claim: telling one concrete onboarding story about a caller asking about rehab clinic at Rosewood flips colleagues from abstract specs to urgency, engages the limbic system so emotion drives decision then data justifies it. Method: shadow call recordings, recounting the exact interaction, a hand-gesture model of brain regions, then co-creation on a whiteboard and follow-up ROI metrics. Result: product meetings shift from debate to mission questions and cross‑discipline teams start co-creating that story to align roadmaps.
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chapters (8)
- 0:00Start
- 4:13Stories Have Impact
- 5:50The Reptilian Brain
- 6:28Limbic System
- 6:46Neocortex
- 7:52Flippin Your Lid
- 11:05Contrasting Emotional States
- 12:05It Needs To Be from the Users Perspective Not the Products Perspective
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