Storytelling for Technical Products - What We Can Learn from
summary
Argues that specific product stories drive adoption not vague explanations and shows it with Clarity: a seven‑video Clarity getting started series voiced by a product manager that reaches over 8,000 views and becomes reusable as Clarity University courses. Shows pre‑sales POCs with 15–20 decision makers fail to spread value to the thousands of end users, identifies obstacles like lack of executive visibility and disparate financial tools, and explains using Pixar lessons and product manager narrator authenticity plus lego‑block content nuggets to increase uptake.
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chapters (24)
- 0:00Intro
- 1:32My Content Journey
- 1:53Symantec: Designed curriculum for Support Engineers
- 2:09Designed customer education for BMC Software
- 3:00Lead documentation for Clarity at Broadcom
- 3:14Telling a unified story of Clarity to all stakeholders
- 3:33Clarity went through a massive transformation
- 3:54We needed to support Product Management and Marketing tell Clarity's story.
- 4:49We told customers how to use our product to transform their business.
- 5:14Think about your last job interview...
- 6:01How did you explain your job to your parents?
- 6:20Did you tell a story in your last appraisal meeting?
- 6:51Help your users tell their leaders successful stories
- 7:40The Business of Software
- 8:40The story of how a product will help solve an organization's problem
- 8:53Customers spend a few months installing the software on their production environment
- 9:07Twenty people evaluated a product, but thousands of employees start using it
- 9:37We focus too much on feature, function, implementation, and troubleshooting.
- 10:16Renewals tank because products were not adopted.
- 16:57Tip 1: Share Your Unique Perspective
- 20:15Collaboration
- 23:44Lessons from Lego
- 24:37Getting Started with Clarity PPM Introduction
- 26:04Lessons and Next Steps
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