Little words, big ideas: How to write microcopy that works
summary
Microcopy changes move metrics and cut costs with concrete tactics: swapping “book a room” for check availability lifts engagement 17%; adding “applicants who connected their business checking accounts had a 20% higher approval rate” increases conversions; doubling form copy pushes completion from 26% to 92% at Citibank; a tooltip for routing numbers and changing “draw funds” to review and draw raise completion while a hardcoded arrive within two business days saves engineering time. Test hypotheses, measure lift, and iterate.
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chapters (9)
- 0:00Introduction
- 1:02UX writing
- 5:32Why is it important
- 8:11How does it work
- 16:12How to make it work
- 18:26Support
- 27:56Improve your ROI
- 29:54Best practices
- 33:30QA
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