Influence your customer outreach with best practices for internationalization
summary
Claims concrete: localized mobile games capture 24% market share 75% revenue, user docs are translated to Japanese and the product supports 23 languages, and globalization needs both code-level internationalization and content localization. Tools and approaches named: translation memory, tool‑supported translation and transcreation, plus vendor/offsourcing for low‑resource markets. Practical rules: keep UI copy minimal, avoid graphics with text, provide a glossary, test translations with beta users, and don’t hardcode date/time formats — these produce measurable improvements, not vague promises.
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chapters (25)
- 0:00Introduction
- 0:50Key takeaways
- 1:14What makes a language influential
- 1:51Most influential language
- 2:07Why localize
- 3:49What is globalization
- 4:37Localization
- 6:16How can we make localization happen
- 6:40How to develop a content strategy
- 8:53General use cases
- 9:38Struggles
- 11:08Netflix
- 11:36Google
- 12:23Best practices
- 13:55Dos Donts
- 16:02General Case Study
- 17:38What can you localize
- 19:33Final note
- 19:53Best practices for creating globalized content
- 21:03How to translate a language into one youre not familiar with
- 22:41Localization quality
- 23:55Beta testing
- 25:48Translation style guide
- 26:38How to spot mistakes
- 29:18Accessibility
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