The Shady Secrets From The Dark Corners of Web Interfaces
summary
Argues that personality must be concrete: show the exact change, measurement and cost. Cites MailChimp’s small animated moment that increases loyalty, Bloomberg’s marquee-driven site that sold out one month faster, playful UX that turns a boring age gate or newsletter modal into a usable moment, and extreme failures like configurators that force users to wait 15–20 seconds to render and lose conversions. Backs layout choices with ergonomics — thumb reach and 11 mm average index finger width — and gives practical fixes (preloading sprites, bottom navs, labeled carousel thumbnails).
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chapters (7)
- 0:00Start
- 19:43Custom Illustrations
- 22:52The Hamburger Icon
- 23:16The Movement of the Palm
- 25:30The Average Index Finger Width
- 33:04Configurators
- 52:31How Blind People Deal with Everyday Challenges
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