Bringing Personality Back To The Web
summary
Argues that obsessing over tiny A/B visual tweaks yields minimal gains (citing a 0.04% uplift) and that adding human details drives impact. Presents concrete front-end techniques—CSS animations, microinteractions, custom icons and small UX quirks—and demos measurable wins: a Bloomberg-style immersive redesign that increased traffic, a Swiss rail swipe UI that sped ticketing, and a boutique hotel that filled rooms after an intentionally “bad” design. Recommends using micro-friction that prompts thought plus distinct colours, typography, and a single quirky UI rule to restore personality.
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chapters (8)
- 0:00Welcome
- 4:02Web feels boring
- 12:58Unforgettable websites
- 21:26Humanity in interfaces
- 31:20Unique element techniques
- 40:16Privacy in design
- 51:24Dark patterns impact
- 57:31Conclusion
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