Strategic Storytelling
summary
Claims and concrete evidence anchor the method: a framework of the truth the audience the narrative and a structural tool (Freytag’s arc) used to build proposals; measured outcomes include a peer-story intervention producing a 10 mmHg reduction in hypertension, a crowdsourced tourism campaign (localsnow.ca) that drives a half a billion dollars domestic spend, Kickstarter requiring story pages, and practical advice to admit past failures, choose push vs pull engagement, and pair narrative with the supporting data.
AI-written summary · about
chapters (21)
- 0:00Start
- 3:29What Is Storytelling
- 4:50Frey Tags Pyramid
- 6:16Areas of the Brain that Storytelling Activates
- 7:51Personal Stories and Narratives
- 8:31The Evolutionary Evolutionary Purpose of Storytelling
- 12:53Strategic Storytelling
- 14:01Kickstarter
- 15:48Storytelling Is Universal
- 18:08A Strategic Story Is Never about a Product
- 20:03How Do You Keep Abreast of the Latest Developments in this Field
- 21:44Areas to Telling a Strategic Story
- 22:30The Good the Bad and the Ugly
- 25:01Federal Election Commission Reporting for Political Campaigns
- 28:00Difference between a Push Strategy versus a Pull Strategy with Storytelling
- 28:24Pull Strategy
- 33:39The Narrative
- 35:02Storytelling Is Not Magical
- 37:25Dramatic Conflict
- 38:31The Call to Action
- 40:31Call to Action
related talks
16mUsing Stories to Lead Product Teams
19mStorytelling as an Incident Management Skill
04mHow to Measure Organizations, Leadership, and Personalities from a Storytelling Standpoint
17mDeveloping and Communicating Product Strategy
44mMaking Performance Allies
32mTechnologists: how to make decisions for your organization and our society
27mIt’s Probably Fine
28mSparking the Fire