Journey from Design Afterthought to Design First
summary
Framework shows three concrete stages: shore up a coherent design team, embed with PMs and engineers, then influence exec strategy. Tactics include hire for curiosity and grit, set process to track throughput and build a crit culture, prioritize ruthlessly, slice big projects into sprint-sized pieces, and Trojan‑horse facilitation like running V2MOM workshops. Examples: a one‑day Fitbit offsite unifies navigation and informs a two‑year roadmap; a Salesforce workshop inserts design priorities into annual planning.
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chapters (20)
- 0:00Intro
- 0:50Welcome
- 1:33Background
- 2:50Fitbit
- 3:35Salesforce
- 4:10Apple
- 4:53Framework
- 6:15Looking in
- 7:55What should you be doing
- 10:33The team
- 12:39Everything together
- 13:36Look beyond the design team
- 14:44The threelegged stool
- 17:00Annual planning
- 18:54Team
- 20:47Leadership
- 21:37Relationships
- 24:22Product Development
- 26:18Work with your colleagues
- 26:37Have fun
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