The Evolution of the Role of Designers | Francesco Vetica and Laura Camillucci
summary
This case study describes designers shifting from task execution to influencing business decisions by running measurable practices: a two-week discovery followed by a 12-week handoff to development, setting up tests every two days with two users, and a three-week acceleration that produced 1.5 years of engagement and a large prototype used by developers. Tools used were Sketch, Abstract, InVision, and Figma, and outcomes included four experiment rounds in three months, a 150-person demo day, stronger governance, and a design team grown to about eight people before later reorganization.
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chapters (7)
- 0:00Welcome
- 1:53Project goals
- 4:20Delivery and trust
- 10:40Agile process
- 20:56Strategy and testing
- 28:03Design results
- 30:36Q&A
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