Sagrantino, Rosso di Montefalco and Research with People
summary
Presents three lightweight UX research techniques for time- and budget-constrained projects: a collaborative card‑sorting variant called “carsolting Delphi collaborativo,” a tree test method named “tritesting su menu nudo,” and reduced usability tests. Uses digital boards (Miro) or paper, 30–45 minute rounds, half‑day prep, sessions with 2–4 groups of 2–4 people, and 2–3 small iterative cycles, and reports concrete metrics (e.g., first‑click percentage from the tree test) to show round‑to‑round convergence and produce actionable information for information architecture changes.
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chapters (13)
- 0:00Sagrantino intro
- 1:50Montefalco Sagrantino grape
- 4:42Sagrantino traits
- 6:47Sagrantino vs Rosso di Montefalco
- 7:29Research methods
- 9:43Delphi card sorting
- 17:30When to use card sorting
- 20:01Tritesting IA
- 23:59Tritesting results
- 27:55Agile user tests
- 31:25Agile for complex projects
- 34:17Data vs qualitative research
- 36:23Conclusion
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