DesignOps - How I Built UX Teams from Scratch in a Company

on YouTube ↗41m

" summary

Describes building a UX team from scratch in a ~250-person company (80% developers) and scaling it to five people in 18 months by imposing processes: backlog, brief, user interviews, engagement templates, roadmap and archives. Describes creating a design system that links Figma and Storybook using Zeroheight and code snippets, and reports measurable outcomes: a product fork moved from 2.5 years to a 3-month prototype plus a 3,000-user survey, reduced support tickets via UX interventions, and reusable component libraries.

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" chapters (14)

1. 0:00Introduction
2. 6:32Consultant to team builder
3. 7:37DesignOps challenges
4. 9:01Design evangelism
5. 12:51Processes and pipelines
6. 16:48Figma docs
7. 22:09Design System basics
8. 27:50Balanced team building
9. 31:05Team goals
10. 32:28Evangelism resistance
11. 34:15Design impact
12. 36:48Future strategies
13. 39:00Measuring design value
14. 40:21Q&A

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