The Value of UX Applied to Company Data
summary
Combines UX principles with data analysis to build practical tools: a Carrefour and CentroStyle case produced an order-management platform using AI forecasting that predicts sales and reduces out-of-stock items, and a recommender system with colored alerts that flags churn risks and opportunities. Methods included co-design sessions and 4-hour workshops with mixed teams (2–10 people) using Miro and Balsamiq, plus AI models for forecasting and clustering; outcomes were validated shared insights, time and cost savings, reduced waste, and lower churn.
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chapters (8)
- 0:00UX value in company data
- 3:17UX and data analysis
- 9:27Carrefour: order and stock
- 13:50Centro Stile: dashboards and prevention
- 18:05Universal UX data benefits
- 19:51Early UX importance
- 20:33Q&A
- 27:10Closing
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