Everything That Can Go Wrong Doing Research (and It Will)
summary
Practical field-research lessons for UX researchers, describing concrete failures (last-minute goal changes, client recruitment falling through, location changes during pilots, wasted remote sessions) and fixes. Covers specific tactics and technologies such as rewriting moderator guides on the go, using LinkedIn and switchboard calls for recruitment, conducting an on‑site Kenyan pilot outside the hospital, and enforcing a 48‑hour technical setup, plus collaborative kickoffs and daily recruitment checkpoints.
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chapters (5)
- 0:00Start
- 4:34Learning to Do Research
- 7:23The Wobbly Goals
- 29:33The People You Don’t Expect
- 35:37A Small Research Vade Mecum
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