Enterprise UX: Complex Interfaces for the Business World
summary
Covers practical B2B UX techniques for complex enterprise interfaces: becoming domain experts through discovery and benchmarking, running concept-proofing sessions and periodic user interviews, and tracking metrics to validate features. Recommends using a service design blueprint and archetypes to map handoffs, leveraging ChatGPT for rapid domain research, mining G2 or Mobbin for UI inspiration, and gives examples like at‑risk customer dashboards, a shared prospect list generator for Sales and Marketing, and high-throughput loan-request workflows.
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chapters (8)
- 0:00Enterprise UX design
- 1:03B2B user types
- 6:45B2B interface types
- 9:58Legacy interface challenges
- 12:24B2B design process
- 17:06Project roadmap
- 21:50B2B best practices
- 25:30Q&A
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