Over-complicated? Over-simplified? The UX Efficient Frontier
summary
Claim: use a finance portfolio metaphor to pick the right complexity for each user by plotting business expertise vs interface expertise and aiming for the UX efficient frontier; examples compare compact Google Ads and Apple Health interfaces to dense trading screens and Société Général enterprise tools. Methods include modeling data in spreadsheets, building multiple interface layers on the same backend, and using Figma Community slides as artifacts. Outcomes: clearer stakeholder tradeoffs, fewer harmful oversimplifications, better buy‑in.
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chapters (8)
- 0:00Start
- 0:18How Do We Pitch a Job as Designers
- 4:24Healthcare
- 4:47Levels of Complexity within B2b Products
- 7:14Business Expertise
- 8:13Interface Expertise
- 8:57The Ux Efficient Frontier
- 12:37The in-Person Syndrome
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