Designing for healthcare in India: Simple
summary
Claims precise outcomes: a design sprint and Figma prototype lead to a production app called Simple that uses a 20‑second KPI (goal) and delivers a 14 seconds median follow‑up entry, plus a one‑minute new‑patient flow. Concrete features include a filtered search and QR patient cards to avoid wrong matches, and a small set of UX rules and metrics. The project reports scaling to 1.8 million people helped, showing the tool actually reduces time per patient and is adopted in the field.
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chapters (10)
- 0:00Introduction
- 0:33Hypertension: the biggest healthcare problem in the world
- 2:06A day in the life of a healthcare worker
- 3:19Observations and interviews
- 4:20Creating Simple software
- 9:00Designing real software in the field
- 14:44Keep a close watch on your KPI’s
- 16:14Simplicity works!
- 18:17Recap + key takeaways
- 20:38Closing








