What and Why, How to Leverage Data Science and Research
summary
Shows that rewiring one UI control — making the publish button direct on the community browsing surface — uncovers the top-of-funnel dropoff and materially increases creators publishing. Uses a context matrix for comments, runs an alpha or closed beta with a subset of users for months to surface microinteraction fixes, and frames analyst asks precisely (for example what percent of weekly active users on surface y are doing x). Gives concrete artifacts: funnel mappings, concept validation, and a playbook.
AI-written summary · about
chapters (6)
- 0:00Intro
- 0:25Intuition vs Insights
- 4:14Qualitative vs Quantitative
- 5:26Why Data and Research
- 9:06Brainstorming
- 19:45Customer Insights
related talks
44mPanel: What are the Best Ways to use Tools to Bring Data into Design?
40mPanel Discussion: What Users Really Want
38mThe Art of Making Data Driven Creative Decisions in Gaming
46mStarting Up Research
28mCrafting Hyper-Relevant User Experiences
21mData Analytics for Better Product Decision Making
49mEmploying UX Research Methods To Create User-Informed Text
27mUser Research for everyone