How to make your research findings more actionable with Figma
summary
Claim: embedding usability findings directly into feature Figma files makes them actionable. The team builds post-its in Figma—color-coded sticky notes with short findings, participant IDs, video clips and copyable note links—and tags designers and PMs. Piloted with one or two designers, then standardized across domains via walkthroughs. Outcome: a small change from an A/B test (button label from Book to Select) increases conversion, and stakeholders now discuss fixes inside the design file.
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