Designing for new internet users
summary
Design decisions center on concrete results not abstractions: a 14.5 MB Meesho app that avoids heavy updates and becomes the most downloaded app in October, an 80% increase in filter adoption after replacing text filters with visual material previews, and a checklist framed as the 3C’s: connectivity complexity comprehension. Remote testing uses light tools like Lookback for mobile recording and image compression plugins to keep prototypes tiny. Global scale numbers—about 3 billion new internet users in 15 years and ~749 million online in India now—drive the requirements.
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chapters (9)
- 0:00Introduction
- 3:16Access to internet across the globe
- 5:05How internet is expanding in India
- 7:26A first timer experience of the internet
- 9:083C’s: what designers should keep in mind
- 17:04Summary + how to create your own learnings
- 18:11Benefits + challengers of remote user testing
- 19:04Solutions for remote challenges
- 21:19Closing
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