Why Data Science and UX Research should be Best Friends
summary
Claims that data science and UX research together cut guesswork by combining qualitative interviews and diary studies with machine learning pipelines. Gives numbers: the digital universe is ~97 zettabytes (80% unstructured, 2% retained). Shows wins and failures: Airbnb tweaks that raise bookings by 10% increase in conversion, a tagger with 95% accuracy that doubled support time until researchers trimmed suggestions, and Google models that predict interface usability at 90%+ accuracy.
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chapters (12)
- 0:00Introduction
- 2:35Modern data scale and challenges
- 6:29User experience importance
- 7:54User research methods
- 11:06Data science pipeline
- 18:54Quantitative vs qualitative
- 20:19Combining data science and UX research
- 24:39Case studies of collaboration
- 31:02Ethics in research
- 37:42Summary
- 38:04Actionable steps
- 40:56Resources and closing
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