The UX of UX: Building a Culture of UX
summary
Large consulting firm with ~6,000 people grows a UX practice from three people to 30+ in four years by proving immediate value: running design sprints, doing rapid prototyping and user interviews during delivery, creating a reusable design system (“Lego bricks”), and embedding UX into agile for banking and healthcare projects. Concrete practices include a 5‑day onboarding, weekly retros, mentorship, book club and transparent pipeline; result: repeatable wins, new paid engagements and a sustainable UX revenue pipeline.
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chapters (5)
- 0:00Introduction and background
- 8:30Building UX culture from scratch
- 17:59Practice building and vision
- 27:34Lessons learned and team support
- 44:56Q&A session
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