~/talk

Building a UX Culture in a 100-Year-Old Company

on YouTube 10m
TalkinPortugueseat UXConf BR 2018 · 2018-05-17..05-19· [design-collaboration, ux-and-product-design]

speaker

name:Bruna Sliva
links:none on file

resources

video:https://youtu.be/foMTzYwPan0
slides:none on file

summary

An account of building a UX practice inside a 100-year-old, traditional company (Sicredi/Gerdau context). Covers the main challenges encountered, the working model adopted for UX, and what succeeded and failed during the organizational transformation to make users central from conception through product development.

AI-written summary · about

chapters (4)

  1. 0:00Start
  2. 0:34UX in my LIFE
  3. 1:55Digital Transformation Journey
  4. 8:32Fruits of this Transformation

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