A philosophical approach to UX
summary
The talk explains cognitive biases in UX research, specifically confirmation bias and the tendency to accept untested hypotheses. It recommends actively seeking and designing tests or evidence that challenge current conclusions or invalidate assumptions when evaluating user experience decisions.
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chapters (7)
- 0:00Introduction
- 1:15Heuristics and cognitive bias
- 3:04Existence of things
- 4:46Contrast application
- 5:51Reasoning and cause-effect
- 7:15Extreme validation and categorization
- 8:29Reduction to absurdity and conclusion
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