How we use Cognitive Walkthroughs to launch features
summary
Describes using Cognitive Walkthroughs within a Samsung R&D Brazil UX team to evaluate and launch new features for cutting‑edge, innovation‑focused technologies. Explains how the team planned and applied the research method in a practical case, outlining the research process, challenges encountered, and results achieved.
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chapters (11)
- 0:00Theme introduction
- 1:18Top-down demand and challenges
- 3:03What is Cognitive Walkthrough
- 4:49Test planning
- 5:32Interview and testing process
- 8:00Executing Cognitive Walkthrough
- 10:36Final evaluation and break
- 12:01Results analysis
- 15:38Insights and final report
- 17:23Resources and closing
- 18:07Q&A
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