UX + Behavioral Economics: A Complex and Turbulent Relationship

on YouTube ↗25m

" summary

The talk examines how behavioral economics—especially cognitive biases and so-called “irrational” behaviors—affect decision-making and how those insights apply to UX, product and service design. It covers embodied and environmental views of cognition, when irrationality can be beneficial, what cognitive biases are, and how to use biases when creating digital products and services.

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" chapters (5)

1. 0:00Introduction
2. 1:34Making Wrong Decisions
3. 9:11Irrational Subjects
4. 13:18Behavioral Economics vs. UX
5. 19:48Q&A

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