Illogical Decisions: How to Influence Your Clients, Users and Team
summary
The talk explains how human decision-making is often irrational and shows how to apply behavioral insights to improve digital product performance, team productivity, and customer interactions. It presents practical approaches from Agile product discovery, UX strategy, and design practices to influence customers, users, and team behavior.
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chapters (11)
- 0:00Illogical decisions intro
- 3:57Cognitive biases overview
- 9:18Confirmation bias
- 13:07IKEA effect in teams
- 16:40Anchoring bias impact
- 20:14Priming effect demo
- 24:09Availability bias examples
- 27:02Breaking availability bias
- 29:37Causality bias
- 32:35Recommended books
- 35:49Q&A
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