Cognitive UX Using cognitive science and psychology to drive UX design
summary
The talk explains how cognitive science and psychology principles—including mental shortcuts and cognitive biases—affect everyday perception and decision-making. It shows how designers can apply these concepts to intentionally shape more effective user experiences, and warns about both beneficial and harmful uses of such techniques.
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chapters (15)
- 0:00Start
- 5:38Bias blind spot
- 6:43Fluency Heuristic
- 7:39illusory Truth effect
- 9:11Visual hierarchy tools
- 10:48Consider scanning patterns
- 17:25Aesthetically pleasing design...
- 23:35Metaphors in visual imagery
- 29:05Anchoring experiments
- 34:36Reduce the impact of negative peaks
- 36:25Create an emotional bond with free trial
- 37:50Maslow's Hammer
- 38:11Confirmation bias
- 38:43False consensus belief
- 39:04Experimenter's or expectation bias
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