The Psychology of UX
summary
Claims that people make ~35,000 decisions daily and that simple interface choices steer many of them: defaults change organ-donor uptake (Austria ~99% vs Denmark ~4%), Netflix autoplay and Uber Pool pre-selections keep users watching or sharing rides, Amazon patents anticipatory shipping and Amazon Go removes checkout friction, Lemonade approves claims in three seconds via AI, and A/B tests plus decoy options shift purchases. Demonstrates tools (behavioral economics, defaults, bias codex, Amazon SageMaker bias detection), concrete numbers, and deployed products that nudge behavior.
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chapters (18)
- 0:00Intro
- 2:26Derren Brown: The Push
- 3:423 things in 1 minute
- 4:5035,000 decisions
- 7:50Dataism
- 14:45Psychology
- 15:33Dan Ariely: Predictable Irrational
- 16:40Digital defaults
- 23:35"Anticipatory" shipping
- 24:02The power of UX design
- 25:08Dan Ariely
- 27:18Nudge
- 30:155 digital consciousness skills
- 31:13Seamless experience
- 35:11Coded Bias
- 35:56Amazon SageMaker
- 36:36Experience
- 37:33Outro
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