The Psychology of UX
summary
Claims that people make ~35,000 decisions daily and that many are “digital decisions” backed by examples: Alibaba VR shopping and Amazon’s anticipatory shipping patent, Netflix’s autoplay as a default that boosts watchtime, and a Nowatch stress sensor that measures cortisol from sweat. Demonstrations include Kahneman’s bat‑and‑ball problem and the decoy effect that shifts magazine subscriptions; organ‑donor rates contrast (Denmark 4% vs Austria 99%) to show default power. IKEA effect and seamless UX are used to explain attachment and reduced friction.
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chapters (22)
- 0:00Intro
- 1:20Derren Brown: The Push
- 2:3435,000 decisions
- 4:41New VR shopping
- 6:26Experiment
- 8:05Daniel Kahneman: Thinking Fast & Slow
- 13:053 things in 1 minute
- 15:53Psychology
- 18:04A date with Sophia the Robot
- 20:42Decoy effect
- 24:41Digital defaults
- 26:44Seamless experience
- 28:54"Anticipatory" shipping
- 31:07IKEA effect
- 33:55The power of UX design
- 38:29Digital Nudge
- 40:42Machine ethics
- 42:36Black Mirror
- 43:32The rise of dataism
- 45:12nowatch.com
- 46:58timewellspent.io
- 50:41Outro
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