The Psychology of UX
summary
Argues that most daily choices — 35,000 decisions — are shaped by environment tweaks, shows Dan Ariely’s magazine decoy experiment (adding a dominated 125 option flips choices), and cites organ-donor opt-in vs opt-out rates as a default that multiplies consent. Points to real products: Uber’s preselected UberPool, Netflix autoplay, Amazon’s anticipatory shipping and Amazon Go, and continuous glucose monitors; demonstrates these nudges change behaviour reliably and warns defaults and UX are the decision architecture.
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chapters (17)
- 0:00Intro
- 0:50Derren Brown: The Push
- 2:0535,000 decisions
- 4:313 things in 1 minute
- 5:58Psychology
- 9:05Digital personalization
- 14:21Dan Ariely: Predictable Irrational
- 19:47Digital defaults
- 24:21Psychology
- 25:21Stereotyping
- 33:11The power of UX design
- 33:56"Anticipatory" shipping
- 34:58Seamless experience
- 39:08Smart mirror
- 41:0260 seconds
- 43:45timewellspent.io
- 47:59Outro
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