White-Hat Attention Jacking for Accessibility, Fun & Profit
summary
Claims that attention is tightly limited (about 4±2 items in working memory), interruptions grab attention at no cost but resuming is expensive, and novel motion or autoplay reliably hijacks users. Demonstrations use government service pages, a chat widget that steals focus, Visit Norway autoplay, and a custom mock form showing lost saves; an accessibility toggle often only reduces smoothness rather than stopping animation. Concrete tips: prioritize content, keep headings short, avoid autoplay, and offer a true off switch for motion.
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chapters (9)
- 0:00Intro
- 1:06A typical website visit in 2022
- 5:10Working memory
- 9:11Cognitive load
- 11:48Attention
- 14:56Examples to learn from
- 28:13Static tricks for steering attention
- 36:29Tips
- 38:52Outro
