UX for Mobile
summary
Overview of how human vision and attention split into fast “where” (dorsal) and slower “what” (ventral) pathways, with parietal damage causing neglect and Alzheimer's reducing attentional control. Demonstrates inattentional blindness and change blindness with examples; modal transitions and global screen flickers hide user changes. Practical fixes: reduce fields per page (visa form redesign cuts errors), use minimal mobile-first screens, and highlight changes with animation so users notice results. Argues phones as offload memory tools, not attention destroyers.
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chapters (20)
- 0:00Start
- 0:36Disclaimer
- 1:46The Seductive Allure of Neuroscience Explanations
- 3:09Basic Vision Recap
- 4:24Where Pathway
- 5:09Parietal Cortex
- 6:19The Attentional Part of the Brain
- 9:07Illusion of Triangles
- 11:30Marilyn Monroe
- 13:55Calls to Action
- 17:55The Bloomberg Terminal
- 20:06Dark Pattern
- 22:17Failures of Ui Are Basically Failures of Attention Management
- 24:18Inattentional Blindness
- 26:03Change Blindness
- 29:14Wire Framing
- 35:47Summary
- 37:46Our Men and Women the Same or Are They Different
- 40:14Toggle Buttons
- 43:15Is There Anything Too Complex To Be Shown on a Small Screen
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