UX and Neuroscience, Designing with Our Brain in Mind
summary
María Fernández, a senior UX and product designer with experience in game graphics, web and interface design, presents how neuroscience can inform design theory and practice. The talk explains how understanding the brain influences user-centered design, interface design for new devices, and leading UX teams.
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chapters (12)
- 0:00Introduction
- 1:06What is UX
- 3:34Cognitive laws in design
- 7:08Neuroscience and design
- 13:40Brain and survival
- 20:00Emotions and empathy in products
- 25:56Conscious vs unconscious brain
- 29:07Reality and brain perception
- 31:53Measuring UX with neuroscience
- 33:15Breaking design patterns
- 35:25Selling UX to companies
- 36:23Accessibility in design
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