~/talk

Beacons and Proximity Marketing

on YouTube 40m
TalkinSpanishat Women Techmakers Barcelona 2018 · on Saturday, 2018-03-10· [iot]

speaker

name:Isabel Ventura
links:none on file

resources

video:https://youtu.be/2YP5LbTmdoA
slides:none on file

summary

Discusses proximity marketing using Bluetooth beacons as an IoT example, explaining how beacons work, how they can improve customer knowledge of a business, and their advantages compared with other technologies. Also frames proximity and personalization as key trends for brands to build long-term customer relationships.

AI-written summary · about

chapters (15)

  1. 0:00Introduction
  2. 3:44How beacons work
  3. 6:20Technical requirements
  4. 9:13Proximity marketing
  5. 12:07Retail use cases
  6. 13:37Airports and hotels
  7. 15:03Museums and interactivity
  8. 18:38Event beacons
  9. 20:49Smart tourism routes
  10. 23:46Historical cities
  11. 25:35Universities and hospitals
  12. 27:44Kit finders
  13. 30:11Tech comparison
  14. 32:07Small business solutions
  15. 34:11Q&A

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