UX without UI – How Research and Content Collaborate in Building Digital Products

on YouTube ↗26m

" summary

The talk explains how UX Research and UX Content teams collaborate when building digital products, showing how each discipline leverages its methods and outputs to strengthen the other. It covers concrete practices for integrating research insights and content design during the product experience development, based on work at Santander Tecnología by heads of UX Research and UX Content.

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" chapters (11)

1. 0:00Introduction
2. 1:28What is UX without UI
3. 2:53Team role in products
4. 5:01Cross-area collaboration
5. 7:09User understanding
6. 10:19User research
7. 13:30Early ideation and testing
8. 15:35Evaluation and feedback
9. 16:36Humanizing technology
10. 17:18Four key concepts
11. 18:42Q&A

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