User Experience as Strategy
summary
The talk argues that treating user experience (UX) work as a strategic approach in digital projects and businesses improves outcomes: teams and professionals become better trained, more engaged, and projects run more efficiently. It focuses on applying usability and UX practices across product development so UX directs, accompanies, or guides project management decisions.
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chapters (10)
- 0:00Start
- 1:08A promise
- 1:40Where and how to tell
- 2:03User experience can be shown as a strategy for business and digital project management
- 24:32Sin usuarios no hay UX
- 24:57Sin visión global no hay UX
- 25:12UX ultimately becomes strategy
- 26:18Agile is iteration testing
- 27:12UX *needs* the team
- 27:49We want to rock!
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