Irrational Retail and the Science of Buying -
summary
Interactive experiments demonstrate how biological and psychological factors influence consumer decision-making, using examples from persuasion, creativity and design to show how those insights can drive commercial results for consumer-facing work. The session focuses on practical, audience-engaging demonstrations rather than theory alone, aimed at helping creatives and clients strengthen campaigns and product experiences.
AI-written summary · about
related talks
16mThe Irrationality of Marketing
41mIllogical Decisions: How to Influence Your Clients, Users and Team
25mUX + Behavioral Economics: A Complex and Turbulent Relationship
45mHow to do effective research in an irrational world
39mHow to DESTROY any idea with a little (really, too little) Psychology.
51mBehavioral Product Design: Rethinking Digital Products
38mThe Psychology of UX
38mPerception Is Reality — How Felt Perception Influences Buying Decisions