How to DESTROY any idea with a little (really, too little) Psychology.
summary
Argues that applying specific psychological biases and fallacies to idea vetting produces stronger product choices: uses Gestalt for interface perception, cites Google/Facebook hiring psychologists, and lists testable biases like decoy effect and confirmation bias. Gives concrete case studies: a bus company trades speed for productivity and raises NPS by ~1.1, and a bike-share chooses neighborhoods by population then filters by safety and bike-lane coverage. Warns of measurement traps such as the base rate fallacy and the museum Instagram paradox.
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chapters (7)
- 0:00Start
- 8:35Innovation
- 14:49Heuristics
- 19:21Pro-choice bias
- 29:26The tendency of change prices or
- 31:42Fallacies
- 37:02Importance of Psychology
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