Workshop: Cognitive Biases When Testing Product Hypotheses — How to Detect and Fix Them
summary
Workshop on cognitive biases that affect testing product hypotheses, identifying common biases (e.g., confirmation bias) during user research and experiments, and practical methods to mitigate them. Covers UX research techniques and laboratory practices from Contour's UX team to detect bias in hypothesis validation and improve decision-making.
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chapters (8)
- 0:00Introduction
- 3:13Cognitive biases
- 12:02Biases in hypothesis
- 15:15Biases in testing
- 17:26Biases in data analysis
- 21:03Fixing biases
- 28:49Exercise
- 46:35Summary & Q&A
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