How to Plan Goals When You Have a Million Stakeholders, a Thousand Cross‑Functional Teams and a Big Product
summary
Planning goals and a roadmap for a large, mature product (Avito Goods) with many stakeholders and adjacent teams. Yulia Troyslit describes practical approaches Avito uses to prioritize objectives, coordinate across hundreds of stakeholders and teams, and structure roadmap planning for a complex marketplace product.
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chapters (14)
- 0:00Goal planning intro
- 1:07Avito’s team structure
- 2:54Goal-setting system
- 3:38Prioritizing tasks
- 5:26Reusing work across teams
- 6:29Certainty vs uncertainty
- 7:31Unclear strategies cause conflicts
- 8:13Joint strategy with stakeholders
- 9:18Splitting goals delivery/discovery
- 10:20Early developer involvement
- 11:01Time for technical research
- 11:46Avoid A/B test overlaps
- 12:28Pre-plan meeting schedules
- 13:29Three planning principles
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