Workshop: Making Managerial Decisions Based on Journey Mapping
summary
Nikita Efimov from SberZvuk Business presents a workshop on making managerial decisions using journey mapping. The workshop covers how to use customer journey maps to inform product and management choices, focusing on practical application for product teams and stakeholders.
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chapters (10)
- 0:00Introduction
- 3:18What is journey mapping
- 7:09Turning map into dashboard
- 15:19Adding metrics to map
- 25:39Analyzing bottlenecks
- 35:34Prioritizing decisions with metrics
- 41:37Experience improvement strategies
- 51:03Designing emotional graph
- 57:10Magnet strategy
- 1:01:22Summary
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