Detsky Mir Mobile App: Insights on the Road to Top 10 in the Shopping Category
summary
Presentation by Mikael Geletsyan, Product Director at Detsky Mir, describing insights from developing the Detsky Mir mobile app and the steps taken to reach the top 10 in the Shopping category. Covers product decisions, metrics and growth tactics used to improve the app’s ranking and user experience.
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chapters (14)
- 0:00Introduction
- 2:53Business context
- 5:23Mobile app launch
- 7:31App development mistakes
- 8:13Hiring team
- 11:01Two teams working
- 13:30Social team and SWAT
- 17:02Measuring app quality
- 18:47New product discovery
- 20:57Financial metrics focus
- 23:23Q&A
- 25:56Financial metrics Q&A
- 27:42App growth Q&A
- 29:27Metrics and money Q&A