Hall 2 Day 1 Anniversary ProductCamp 2021 #ProductCamp. Details👇
summary
A full-day ProductCamp program covering product management topics and practical sessions: talks on working as a product manager in corporations, startups and product companies (Avito), creating viral social-media content for a kids’ brand (Smeshariki), and product vision discussion with guest product leaders. Later sessions include roadmap and goal planning for large mature products (Avito Goods), taking an idea to early users (VkusVill case), a panel on product team sizing, lightning talks, a workshop on decision-making via journey mapping (SberZvuk Business), and a team quiz; event resources and community links are also shared.
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chapters (13)
- 0:00Start
- 14:50Working as a Product Manager in a corporation, startup, and product company: pros/cons, insights (Konstantin Shadrin, Avito, Senior Product Manager)
- 38:03Smeshariki know their stuff: how to create trendy content for a product's social media (Lensia Belginina, Smeshariki (Riki Production Center), Digital Marketer)
- 1:02:37Panel Discussion: Product Vision (Roma Abramov). Special guests: Mikhail Karpov and Ilya Krasinsky
- 2:01:00Break
- 3:34:44How to set goals and a roadmap when you have a million stakeholders, a thousand related teams, and a large mature product: Avito Goods experience (Yulia Troyeslit, Avito, Lead Product Manager)
- 3:51:15From idea search to first fans in a year: building a new service based on VkusVill (Anatoly Korotkov, TechAudit, Managing Partner)
- 4:31:50Roundtable/QA: How many product managers does a product need? Participants: Nikita Laptev, Senior Product Manager, Movavi; Ekaterina Valieva, CPO, Mail.ru Group; Svetlana Ayupova, Head of Product, Kontur; Sergei Egorov, Director of Program Management, Plesk; Evgeny Parshin, Founder, Producthub.ru; Vladimir Bayandin, Head of Education, Skypro
- 5:19:10Lightning talks: open mic queue, share your case, answer questions
- 5:25:40Break
- 5:57:50Workshop: How to make management decisions based on journey mapping (Nikita Efimov, SberZvuk Business, Product Director)
- 7:01:30Break
- 7:18:35Product Quiz – team game with questions and answers
