Which Products Help Offline Retailers Successfully Compete with Marketplaces
summary
Konstantin Gusev from M.Video‑Eldorado (CPO of commercial products) discusses which product features and tools help offline retailers compete successfully with marketplaces. The talk covers commercial product strategies and practical solutions used by a large electronics retailer to retain customers and sales against marketplace competition.
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chapters (7)
- 0:00Introduction
- 2:29Competing with marketplaces
- 7:23Retail product types
- 11:19Commercial products and audiences
- 13:48Store assortment product
- 18:05Summary
- 19:30Q&A
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