How to Test 10 Marketing Hypotheses Every Two Weeks and Grow Insanely Fast
summary
Describes a method for rapidly testing up to ten product-marketing hypotheses every two weeks to drive fast growth, using systematic experimentation and prioritization of ideas. Mentions ProductStar and corporate/accelerator tracker involvement but focuses on the practical process of running frequent marketing experiments to optimise product growth.
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chapters (13)
- 0:00Introduction
- 1:47Goal alignment
- 2:49Target audience analysis
- 4:35Hypothesis generation
- 6:00Pirate funnel
- 7:25Hypothesis selection
- 8:28Creative creation
- 9:10Analytics setup
- 10:35Campaign launch
- 11:59Post-mortem
- 13:44Hypothesis types
- 15:10Cycle repeat
- 17:36Q&A
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